Proud? yes! After a discussion for new policies, I offered the idea to let people experience an alternative form of transportation to work for a month. Experience what works for you, not only talk about it.
In five years, 200 corporate company’s, like Unilever, EY, and Microsoft let their approximately 10.000 employees leave their car at home for a month. They let them experience driving a bike to work, using public transport or try another form of transportation. The result: after five years, 30% structurally changed their means of transportation.